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Jessi Frederick, Emily Mazur, Dawn Nguyen and Laurie-Anne Braun unpack the rise of niche brands, exploring whether discretion is the new luxury, and what it means to build cultural relevance without chasing scale.
HUR Reads is our definitive shortlist of the most prominent articles from around the web.
Our curated product edit recommends you standout fashion, art, food, and design — both old and new.
Jessi Frederick, Emily Mazur, Dawn Nguyen and Laurie-Anne Braun unpack the rise of niche brands, exploring whether discretion is the new luxury, and what it means to build cultural relevance without chasing scale.
HUR Reads is our definitive shortlist of the most prominent articles from around the web.
The design connoisseur shares her favorite brands, products and places.
The design connoisseur shares her favorite brands, products and places.