Women are Pushing for Change Across the Style Space | HUR Reads
By Wim Langedijk for HURS
Women are Pushing for Change Across the Style Space
HUR Reads is our definitive shortlist of the most prominent articles from around the web.
By HURS Team
1
Aurora James Has Changed the Way America Shops
How to Spend It’s Charlene Prempeh sits down with shoe designer and activist Aurora James. James is the woman behind the Fifteen Percent Pledge, a non-profit organization that encourages retailers to pledge at least 15 percent of their shelf-space to Black-owned businesses. The initiative has signed on 28 brands so far including Sephora, Vogue and MatchesFashion. James talks about black entrepreneurship and her mission to change the way people shop.
HOW TO SPEND IT
Within the oversaturated wellness products, Athletic Greens has somehow managed to push itself to the forefront. The company only sells one product: a greens powder with 75 vitamins, minerals and whole-food sourced nutrients. Writer Becky Hughes dives into the brand and how the brand has been able to cut through the noise as well as whether our obsession with health and wellness and the products the industry pushes on us really make us healthier.
THE NEW YORK TIMES
Accessory brand Gia Borghini launched in 2016, and has quickly become a key brand for retailers, industry insiders and fashion aficionados. Having collaborated with Rosie Huntington-Whiteley and Danish influencer Pernille Teisbaek, the brand has segmented itself as one of the it-brands to buy into. At a relatively affordable price point. The launch with Teisbaek was such a success that the brand appointed her as the brand’s creative consultant. Writer Karin Eldor interviews founder Barbara Borghini about the brand’s trajectory and the struggles of launching a fashion brand.
FORBES
Actress Patricia Arquette sits down with Michael Schulman to discuss her role on the Apple TV+ series “Severance”. Schulman also asks Arquette about her past, her life as a single mother, her career and how women are mistreated in Hollywood and beyond.
THE NEW YORKER
Two years ago many beauty brands, tech platforms and influencer agencies promised to push diversity in their influencer marketing. But there’s still work to be done. At the end of June a group of influencers gathered in LA for the first Black Creator Burch - an event where BIPOC influencers connect to ensure progress continues. Writer Liz Flora dives into the progress some brands have made, and speaks to a range of creators and influencers about their experiences in the industry.