Redefining Hotness | HUR Reads
By Wim Langedijk for HURS
Redefining Hotness
HUR Reads is our definitive shortlist of the most prominent articles from around the web.
By HURS Team
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Can’t Talk, I’m Busy Being Hot
What even is hotness? We started with ‘Hot Girl Summer’, but many are expanding the definition of the term beyond attractiveness. Led by a snippet of Megan Thee Stallion’s ‘Girl in the Hood’ video where the singer explains she can’t talk right now as she’s busy being hot. From there TikTok users started posting their own version of ‘being hot’. Hotness doesn’t only apply to your physique, it is also defined by your accomplishments and values, and most importantly how you see yourself. As writer Danya Issawi explains: “Hotness is no longer just in the eye of the beholder. It’s a mood. It’s a vibe.” Issawi speaks with a range of women who are self-declaring their hotness as well as researchers who speak to the trend.
THE NEW YORK TIMES
The influencer economy is about to go through some changes. According to writer Danica Lo, TikTok catalyzed it: “Catalyzed by the popularity of TikTok and its algorithm, which prioritizes content types over creators, brand marketers and digital agencies are increasingly allocating social media budgets towards user-generated content from sall creators and away from big-ticket deals with internet celebs”. Lo speaks with various marketing executives on their experiences shifting to UGC and how the market has changed. We also think that with the state the world is currently in, people are looking for content that feels authentic. Posting lavish lifestyles and the things that come with it just seems out of touch.
FAST COMPANY
Deem Journal is a new LA-based print and online publication promoting design as an inclusive and empowering tool for all. Founders Alice Grandoit-Šutka, Marquise Stillwell and Nu Goteh want to facilitate intergenerational and transdisciplinary conversations hoping to establish design as a social practice. Writer Pei-Ru Keh speaks with the three founders.
WALLPAPER
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5 Galleries Explain the Opportunities That Come with Selling Online
We’ve spoken a lot about the digitization of the art market, with Eva Langret and in our latest edition of HUR Table Guests on What’s Really Changing in the Art World? In this article writer Ayanna Dozier speaks with Jack Bell Gallery, Public Gallery, Flowers, Nara Roesler and ORM about the online art market, accessibility and the overall benefits of going digital.
ARTSY
Courier speaks with Our Place founder Shiza Shadid. But Shadid isn’t your typical business founder. Before finding her cooking equipment brand, she ran Malala fund, an international organization. The founder speaks about developing products with inclusivity in mind, and the insane success of her ‘Always Pan’.