Can Creators Remold Their Followers Into Communities?

HUR Reads is our definitive shortlist of the most prominent articles from around the web.

By HURS Team

1

For Creators, Community Is the New Follower Count

If there’s one person to listen to when it comes to digital and social media trends it’s writer Taylor Lorenz. For this piece, Lorenz explains how creators are re-calibrating how they interact with their followers and fans. Influencers are creating group chats through apps like Geneva, Discord and Telegram to create more meaningful conversations with their followers. These apps allow for more intimate settings, creating more value for both creators and their communities. 

THE WASHINGTON POST

2

Toteme, a Favorite Brand of Fashion Insiders, Arrives in New York’s SoHo

Swedish fashion brand Toteme has opened its first store in the US. Founders Elin Kling and Karl Lindman were living in New York when they launched the brand in 2014, but decided to move back to Sweden. Located on Mercer Street in SoHo, the store will carry the brand’s minimalistic clothing as well as objects by Swedish design firm Svenskt Tenn. Toteme collaborated with architecture studio Halleroed, who have also worked with Acne Studios and Byredo. Kling and Lindman also shared with WSJ that the brand will be launching a new line of bags this fall. We can’t wait. 

THE WALL STREET JOURNAL

3

Dagmar Has Become a Go-To London Address for Mid-Century Scandi Design

London-based Dagmar Design was founded in 2014 by furniture collector and restorer Aaron FitzGerald. With a focus on modern Scandinavian design, the gallery carries pieces from designers including Ole Wanscher, Hans Wegner and Kai Kristiansen. With their in-house workshop, the gallery doesn’t only sell restored vintage classics, but also recently launched a line of pieces under license including the iconic Clam chair by Arnold Madsen. Pownall speaks with FitzGerald about the gallery, their newly developed line and his future plans. 

1ST DIBS

4

Why Did We Buy What Victoria’s Secret Was Selling?

Everyone is aware of the horrors that happened at Victoria Secret, and the damage it did by promoting an one-dimensional and unattainable beauty ideal. Writer Sophie Gilbert dives deeo into the history of the lingerie brand. Answering the question of how it became such a success story with such backwards ways and thinking. 

THE ATLANTIC

5

‘There’s Something in the Air’ in Italy’s Salento

Writer Ondine Cohane takes us on a trip to Italy’s Salento. Located in the southernmost region of the country’s bootheel, Puglia has become a destination on many traveler’s must-visit lists. Cohane is no novice to the region, and takes us on an exploration through Salento’s history, waters and new bars and restaurants.

THE NEW YORK TIMES