Connect, Communicate and Collaborate: Building Niche Culture | HUR Reads
By Wim Langedijk for HURS
Connect, Communicate and Collaborate: Building Niche Culture
HUR Reads is our definitive shortlist of the most prominent articles from around the web.
By HURS Team
1
The Rise of Niche Culture and How It Defines a Generation
Gen Z doesn’t want to fit in. They’re trying to find like minded individuals who they can connect with on the things that matter to them. Through platforms like Discord, they’ve been able to build communities, creating a space for members to communicate, connect and collaborate. Writer Yusuf Ntahilaja gives some great examples, but most are male-focused communities. We’re wondering why womenswear has fallen behind.
DECODE
Writer Alexandra Marshall speaks with Axel Dumas, the CEO of Hermès. Dumas was named CEO at the age of 42, and has overseen the brand’s most explosive period of growth. In 2013, revenue was $5.2 billion and it had nearly doubled in 2021 to $10.2 billion. Marshall speaks with the CEO about his rise to the top and how he’s been able to grow the brand to where it is today.
WSJ
We spoke with Yola Mezcal founders in April about the alcohol industry and it still being a field dominated by men. This article by Thessaly La Force dives into the story of Bertha González Nieves, the founder behind Casa Dragones tequila. Nieves is Mexico’s first official maestra tequilera, which translates to female master distiller.
THE NEW YORK TIMES
Arianna Lelli Mami and Chiari Di Pinto, founders behind agency Studiopepe, opened their first boutique in Milan. The Milan-based studio used some of its own designs to fill the space, and offer a curated selection of fashion, accessories and fragrances. Brands include Low Classic, Toteme and Studio Nicholson. If you’re not up for shopping, it’s worth just visiting for the store design.
SIGHT UNSEEN
Who doesn’t want to have a look into a super model’s house? How To Spend It visited the Dutch model at her Hampstead home. We won’t say too much, it’s better to have a look yourself.