How Telfar Is Dominating the Luxury Bag Market | HUR Reads
By Wim Langedijk for HURS
How Telfar Is Dominating the Luxury Bag Market
HUR Reads is our definitive shortlist of the most prominent articles from around the web.
By HURS Team
1
The Bonfire of the Headscarves
A great op-ed by writer Roya Hakakian on the current situation in Iran. The fight for women’s freedom of choice is rallying people from all walks of life, including those that wouldn’t usually support the same causes. We can’t do justice to this article with a short summary, but it’s truly worth a read. Hakakian writes: “I left Iran later that year, but today I feel what so many Iranian women feel: We are all Mahsa Amini.”
THE ATLANTIC
There’s been a big shift in the beauty industry in the past few years. The pendulum of power has swung from big corporations to independent beauty brands, and with it the industry has become a space for innovation and creativity. Additionally, across the beauty space consumers have taken matters into their own hands. Holding companies and their founders accountable and demanding brands to speak out on important issues. Writer Yannise Jean dives into the world of Indie, BIPOC-owned beauty brands and how they’re pushing the industry forward.
FAST COMPANY
Australia isn’t the easiest place to run a business if a large part of running it depends on imports. With the floral industry still leaning into the old-school British style, many of the flowers used on the continent had to be flown in from The Netherlands. But change is afoot. A group of Australian florists are taking a new approach: embracing the country’s native plants and flora. Besha Rodell speaks to Australian florists about a changing industry.
THE NEW YORK TIMES
Telfar is running circles around the traditional luxury fashion houses. The bag brand launched 17 years ago, and has managed to build one of the most popular handbag brands on the market. The brand’s ability to decouple luxury and the aspiration that comes with it from a high price point has been key to its success. Bags retail between $200 and $500 dollars which is significantly less than a Prada, Gucci or Balenciaga bag. Writer Danny Parisi dives into the brand’s success and how it’s been able to capture the attention of luxury consumers.
GLOSSY
Charlene Prempeh speaks with gallerist and photographer Ronan McKenzie. Her work has been featured in T Magazine, US Vogue and Luncheon and she’s collaborated with Acne Studios, Browns and Bianca Saunders. Starting out in fashion, McKenzie felt frustrated with the lack of representation of black artists in galleries and museums and decided to open her own called HOME.