How is Gen Z Buying Luxury? | HUR Reads
By Wim Langedijk for HURS
How is Gen Z Buying Luxury?
HUR Reads is our definitive shortlist of the most prominent articles from around the web.
By HURS Team
1
How Rosalía Became Pop’s Most Fearless Superstar
Artist Rosalía has already cemented herself as an icon of our time. Her ability to constantly reinvent herself through transcending genres, has made her a superstar that’s hard to pin down. Additionally, she’s been able to constantly connect to culture at large, whether that’s through fashion or art. Writer Cat Cardenas speaks with the artist about her career so far, how art and the classics influence her and her latest album ‘Motomami’.
ROLLING STONE
This topic has been on our mind for a while, and we’re happy to see writer Tiffany Ap breaking the topic down. While millennials used to limit themselves to more approachable and affordable brands like GAP, Abercrombie & Fitch and Lacoste, Gen Z feels completely comfortable walking into any luxury store. The article explores why there’s such a stark difference between the two generations, cultural differences when it comes to shopping for luxury goods and the future of the luxury market. Spoiler: In 2019, millennials and Gen Z accounted for 44% of luxury shoppers globally, and these generations are expected to account for 70% of the global luxury market by 2025.
QUARTZ
London-based Katrin Bellinger first attempted a career as an artist before starting her career as an art dealer and collector. Born in Cologne, Bellinger attended art school in New York and later studied at Sotheby’s in London becoming an art dealer at age 28 specializing in Old Master drawings. Writer Mollie E. Barnes speaks with the art collector about her career so far, her approach to collecting and her fascination with the artist’s studio and process.
ARTSY
You can’t escape the Erewhon smoothie. Even if you’ve never been to one of the retailer’s eight locations around L.A., you’ve probably seen one of their smoothies across Instagram or TikTok. For those of you unfamiliar with Erewhon, think Wholefoods before Amazon got involved. It’s the place to try out the latest health or fitness craze. Writer Kirbie Johnson breaks down the success of the Erewhon smoothie through some of its biggest fans.
FASHIONISTA
Aimee Farrell speaks with Suzie de Rohan Willner, the CEO of the British clothing and homewares brand Toast. The article takes us on a tour of de Rohan Willner’s home in Oxfordshire, while providing us with some entertaining and hosting tips.