What Even Is an ‘It’ Girl?
By Wim Langedijk for HURS
What Even Is an ‘It’ Girl?
HUR Reads is our definitive shortlist of the most prominent articles from around the web.
By HURS Team
1
What Was (and Is) the ‘It’ Girl?
We loved The Cut’s theme around the New York It girl. The publication dissected the tastemakers by decade, giving a clear overview of the It girls or our time. For this article writer Matthew Scneier dives into the concept of the It Girl, how it’s changed and some of the biggest It girls of the past century.
THE CUT
A profile on Emma Watson and her family’s wine business. Together with her brother, Watson is launching a drinks business of her own. Known for her focus on sustainability – the actress only wears sustainable brands – the gin company she’s launching focuses on repurposing. The company uses grape skins – that would otherwise be discarded – to flavor the gin. Writer Alex Bilmes visits the family’s house in France to learn more about Watson’s latest project.
HOW TO SPEND IT
A conversation with Heidi Dillon, the Managing Director of Distill Ventures. She’s a leader in growing the no- and low-alcohol drinks sector, shifting perceptions of how the male-dominated alcohol industry views the NA sector.
THE NEW YORK TIMES
We have a bit of a soft spot for Angela Ahrendts, and we loved her thoughts on AI and how the technology will result in a monumental shift in how we work, consume and experience.
FORBES
A great long-read by writer John Herrman on the closing down of Buzzfeed news and how it plays into the wider trend of failing and struggling media businesses. A large chunk of media business became (and still are) heavily reliant on Facebook ads, resulting in a toxic cycle of creating clickable content. What’s next for media and have we learned from our mistakes?