Trends Aren’t What They Used to Be
By Wim Langedijk for HURS
Trends Aren’t What They Used to Be
HUR Reads is our definitive shortlist of the most prominent articles from around the web.
By HURS Team
1
The New Anatomy of Trends
Trends aren’t what they used to be. Writer AJ Lacouette explores how the internet has transformed the way we experience cultural and aesthetic shifts. Social media has probably had the biggest impact on how we experience culture. It has allowed us to become our own micro media outlets, where everyone can be a dictator of style and culture – it all depends on who you listen to. Lacouette speaks to industry experts about how trends and how we relate to them has changed and what’s next.
SSENSE
Why do we have such a desire to define ourselves? Writer Allie Volpe dives into our infatuation with personality tests that give us a bite-sized paragraph on who we are and how we fit into the world. Volpe dives into the history of the quest for self-knowledge, how some tests can lead to real life change and why oversimplifying ourselves and our characters isn’t always helpful.
VOX
Writer Kate Finnigan speaks with Aries co-founder Sofia Prantera and CEO Nicki Bidder. Finnigan dives into Prantera and Bidder’s career so far, what has led to the brand’s success specifically with the Gen Z customer and what’s next for the London-based streetwear brand.
HOW TO SPEND IT
A great piece by writer Callie Holtermann on our obsession with branding summer. Holtermann dives into why we feel more attached to summer and giving it a certain ‘personality’ before it even happens and why summer seems to differ from other seasons. The article also explores the role media and brands play in creating summer ‘themes’.
THE NEW YORKER
The Brooklyn museum recently opened a new exhibition entitled “It’s Pablo-matic: Picasso According to Hannah Gadsby.” The Australian comedian, writer and actor curated the exhibition with Lisa Small and Catherine Morris. The exhibition features more than 100 works by Picasso as well as female artists including Cecily Brown, Dindga McCannon and Joan Semmel, alongside an audio tour narrated by Gadsby. Writer Charlotte Jansen dives into Picasso’s reputation as being one of the most macho artists of the 20th century and how this exhibition will help tell the darker, true story behind the celebrated artist.