Jessi Frederick, Emily Mazur, Dawn Nguyen and Laurie-Anne Braun unpack the rise of niche brands, exploring whether discretion is the new luxury, and what it means to build cultural relevance without chasing scale.

Tamsin Clark, Kelly Croteau, Suhail Cuotto and Cherry Cheng discuss the contemporary community of book readers, whether sharing what we read on social media is merely performative, and how the materiality of books plays a role in our emotional and intellectual engagement with what lies on the pages.