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How CHANEL Bottled the Modern Woman
HUR THOUGHTS Bonnie Langedijk HUR THOUGHTS Bonnie Langedijk

How CHANEL Bottled the Modern Woman

Through reinventing perfume, Gabrielle Chanel redefined what it meant to be a woman. With No. 5, she broke the rules of fragrance and femininity, creating something bold, complex, and unforgettable. How did one scent reshape culture and how is it still defining modern womanhood today?

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The Future of Fashion Might Already Exist
HUR THOUGHTS Bonnie Langedijk HUR THOUGHTS Bonnie Langedijk

The Future of Fashion Might Already Exist

Anna Prudhomme speaks with three women-led vintage boutiques who are reshaping fashion through storytelling and curation. In a market flooded with sameness, they offer unique pieces with meaning, proving that the future of fashion may already be found in the past.

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The Modern Sportswear Lexicon
HUR THOUGHTS Bonnie Langedijk HUR THOUGHTS Bonnie Langedijk

The Modern Sportswear Lexicon

Women’s lives are built on movement. Not just on courts or tracks—but in every facet of existence. Through five foundational pieces of our wardrobe, the tracksuit, the jersey, leggings, the bra and shorts we explore the stories behind the garments that move with us. 

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On Women’s Media
HUR THOUGHTS Bonnie Langedijk HUR THOUGHTS Bonnie Langedijk

On Women’s Media

Rather than assume what women want to read, we asked. We’re excited to announce the launch of our first white paper: On Women’s Media. Created in partnership with female-led research agency The Mix, On Women’s Media uncovers how luxury brands and media publications can reinvent the style media category – beyond aspiration – to create community, value and growth.

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