The Athletes Taking On The Fashion World
By Wim Langedijk for HURS
The Athletes Taking On The Fashion World
HUR Reads is our definitive shortlist of the most prominent articles from around the web.
By HURS Team
1
For Fashion, Sports Stars Are The New Superstars
In the late 1990s, magazine covers shifted from featuring models to movie stars. Today, athletes are becoming the new faces of fashion. Brands like Skims, LVMH, and Dior are increasingly collaborating with sports stars, recognizing their broad appeal and influence across diverse audiences. This shift reflects a deeper cultural change, with sports providing a unifying force in a fragmented society. Athletes are now leveraging their fame to build personal brands, often demanding substantial roles and stock options in their partnerships. This trend shows no signs of slowing, with fashion brands adapting to this new landscape of athlete-driven influence.
THE NEW YORK TIMES
In this podcast, Rick Rubin talks with Julie Greenwald, a distinguished music industry executive. She began her career at Def Jam Recordings in 1992, became president of Atlantic Records in 2004, and rose to chairperson and CEO of the Atlantic Music Group in 2022. Rubin speaks with her about her career, where she has contributed to the success of artists like Coldplay, Cardi B, Lizzo, Bruno Mars, Ed Sheeran, and many others. Her leadership has solidified Atlantic Record's reputation as one of the industry's most consistently successful labels.
TETRAGRAMMATON WITH RICK RUBIN
At 91, renowned architect Álvaro Siza continues working from Porto, Portugal, collaborating with artist Bosco Sodi on a Mexico City house project. Sodi, a fan of Siza's work, wanted to bring his architectural vision to Santa María la Ribera despite bureaucratic hurdles. Siza designed the house, known as Casa Siza, to blend with nature, incorporating existing trees and custom Portuguese window frames. Now complete, Casa Siza serves as both a family home and gallery, featuring Sodi's artwork and Mexican modernist furniture, reflecting the family's global influences.
THE WALL STREET JOURNAL
Women are increasingly participating in classic car collecting, traditionally dominated by men, with increasing interest in motorsport and appreciation for cars in general. All-female car rallies are gaining traction globally, and celebrities are becoming prominent collectors as an aesthetic. Ming Liu speaks with influential women in the industry include Alex Hirschi (known as Supercar Blondie), who shares her passion with millions online and prioritizes driving enjoyment over mere collection; Katarina Kyvalova, who founded an all-female Bentley racing team; and Michelle Hambly-Grobler, a vintage Porsche enthusiast.
HOW TO SPEND IT
Designer Rebekka Bay reflects on her career and creative journey in an interview with Apartamento Magazine. Bay, who has worked with brands like COS, Gap, and Uniqlo, discusses her approach to design, emphasizing simplicity, functionality, and a strong connection to her Scandinavian roots. She shares insights into her personal life and how her experiences shape her work as well as her values that balance between creativity and practicality.