This Giant Beauty Company Has Managed to Claim the High Ground | HUR Reads
By Wim Langedijk for HURS
This Giant Beauty Company Has Managed to Claim the High Ground
HUR Reads is our definitive shortlist of the most prominent articles from around the web.
By HURS Team
1
Dove’s Latest Stand in the Virtue Wars
Writer Mireille Silcoff does a deep dive into Dove, and how the beauty giant has been able to claim the high ground against other brands. Dove used to be a brand who focused on what their product did, but manufacturer Unilever transformed it into a personal-care brand with endless product options. To still keep the messaging around Dove’s diversified product portfolio simple, the brand developed a single message: Real Beauty. The campaign became one of the most successful advertising campaigns with its focus on ‘real women’. Writer Silcoff zooms into one of Dove’s new advertising campaigns around women and social media, as well as how the brand has managed to stay safe from any major controversy.
THE NEW YORK TIMES MAGAZINE
Consumers and tech entrepreneurs seem to have an obsession with anonymity, and creating business around anonymous messaging. But most of these businesses crash and burn, usually due to some form of bullying, harassment or misinformation. Writer Valeria Safronova uses the new app NGL, which stands for “not gonna lie”, as a case study to explore why consumers long for anonymity and the problems with the platforms that promise it.
THE NEW YORK TIMES
Courtney Lichterman speaks with interior and travel photographer Alice Gao about the collection she curated for 1st Dibs’ auction. You might know Gao from her work with brands like Bottega Veneta and Cartier, or you might follow her well-curated Instagram account. Her curated selection includes a mix of design furniture, oil paintings and jewelry.
1ST DIBS
Sight Unseen speaks with the owners behind digital gallery Vaspaar. The gallery has a rare collection of mid-century and contemporary Italian design. The gallery offers curatorial advice, authentication, scouting and restoration services along with prop rentals for shoots and events. The duo behind the gallery, who are both life and business partners, speak about collecting as an act of preservation, the nuance of individual pieces and their approach to collecting.
SIGHT UNSEEN
This profile in the LA Times captures the story of burnout and how to get past it perfectly. Writer Lisa Boone speaks with Ana Cho about her career as a video game designer and how she found herself again at the potter’s wheel. Cho explains how her 12 hour days left her feeling anxious and depressed. Working with her hands allowed her to slowly find herself again.