Fashion Houses are Scrambling for The Ownership of Colors | HUR Reads
By Wim Langedijk
HUR READS
HUR Reads is our definitive shortlist of the most prominent articles from around the web.
By HURS Team
1
Forget Logos, Fashion Houses Are Clamoring for Colors
This piece for tWSJ by Katie Deighton explores the power of color in branding. Many fashion houses are trying to ‘own’ specific shades to supplement or even substitute their logos. Think of Hermès orange, Bottega green, or Acne Studios pink. In a visual era, recognizability is key. And nothing is easier to spot from a distance than a distinctive hue.
WSJ
Herman Miller, founded in 1930, has produced some of the most coveted modernist furniture. Ray and Charles Eames’ chairs and loungers, Noguchi’s glass table and, George Nelson lamps and desks. The companies’ Head of Archives and Brand Heritage, Amy Ausherman, takes the reader on a tour through the furniture brand’s extensive archive.
SSENSE
A refreshing point of view on the fashion industry, the metaverse and NFT’s from Danny Parisi. While everyone jumps on the metaverse bandwagon, few players have considered that core concepts of the metaverse aren’t actually new. Video games like World of Warcraft, Second Life and Fortnite have created many of the main metaverse elements years ago. Modern, blockchain-based metaverses fail to deliver the same experience for the user, but are often more appealing to investors and crypto bros. The focus on selling NFTs – that you are unable to take from one game to the next – rather than delivering a valuable experience for the user, leaves consumers feeling unsatisfied.
GLOSSY
One of the pleasures in life is peeking into homes. Inspecting the interior, the color palette, but most of all imagining the lives of the individuals who live their lives in them. Apparently it’s a bit of a Dutch tradition, as many houses have windows on the street side. 1st DIBS’ Introspective Magazine seems to share my curiosity for other people’s interiors, and had a – less anonymous – house visit with the Goodman sisters. Tonne Goodman is well known for her work with Vogue as a longtime Fashion Director, while Wendy Goodman holds the position of Design Editor at New York magazine. Anthony Barzilay Freund spoke with both sisters about style, their careers and family.
1st DIBS INTROSPECTIVE MAGAZINE
This excerpt from Lara Bazelon’s new book ‘The End of Mom Guilt’, reframes the way we think about work-life balance and working women at large. Bazelon shows how prioritizing your career is good for mothers, kids and society. Personally, I’m surprised there’s still a need for these books in 2022, but it’s a narrative I can get behind.