Size Inclusivity in Jewelry, Fashion Brands are Taking to Discord | HUR Reads
By Wim Langedijk for HURS
Size Inclusivity in Jewelry, Fashion Brands are Taking to Discord
HUR Reads is our definitive shortlist of the most prominent articles from around the web.
By HURS Team
1
Rings Fit for All Fingers
Fingers come in all shapes and sizes - just like bodies do. Similar to the ready-to-wear market, the jewelry market hasn’t been as inclusive as it could’ve been when it comes to sizing. But luckily, according to this article by Amelia Diamond, jewelry designers are listening to a growing community of consumers who are looking for a wider range of size options. Brands like Senia, Shine Like Me and Automic Gold are leading the change.
THE NEW YORK TIMES
Starting out with a plant-based blog in 2012, Ella Mills has since built a plant-based empire: Deliciously Ella. From multiple cookbooks to plant-based ready-meals, breakfast cereals and snacks to a plant-based restaurant in London’s Mayfair. Lela London speaks with Ella and her husband Matt about the journey of scaling their business, and also: what’s next?
FORBES
The 7-year-old social platform Discord is widely used within the gaming and tech community. But more industries are seeing the platform’s value. Fashion companies like StockX, Adidas and Gap have used Discord to communicate with the communities. The platform offers a great home for brand-run and organically-organized communities. The service is mostly text and voice based and doesn't provide likes or an environment for things to go viral. This allows consumers to build relationships around the brands they love the most, without having to worry about approval from other users. The real question mark is around moderation. Will brands take the necessary steps to provide a safe space for their customers?
GLOSSY
Professional women’s soccer has been undervalued and under-resourced. Natalie Portman, Kara Nortman and Julie Uhrman, the owners of L.A.’s new National Women’s Soccer League (or NWSL) team are aiming to level the playing field. The team has created an ownership model that asks the team’s investors to engage with the team at every level. They have also created a sponsorship program, completely new to the industry, that attracts brands that aren’t traditionally linked with sports. The mission and new approach has attracted many A-listers to the club, with backers including Reddit cofounder Alexis Ohanian, Eva Longoria, Serena Williams and Billie Jean King.
FAST COMPANY
Nike Master Trainer Kirsty Godso is one of the fitness trainers taking a refreshing approach to wellness and fitness. I became a fan of her at home workout videos she uploaded during the pandemic. A trainer who can make you laugh during a very hard workout wins in my book. Writer Dhani Mau spoke with Godso about her move to L.A., wellness habits and her favorite workout gear.