Is There a Future for Fashion Media?
By Wim Langedijk for HURS
Is There a Future for Fashion Media?
HUR Reads is our definitive shortlist of the most prominent articles from around the web.
By HURS Team
1
Where Does Fashion Media Go From Here?
The role the media plays in the fashion system has changed drastically over the past decade. Social media has levelled the playing field, brands are becoming media companies and consumers look for brands, people and publications that align with their beliefs rather than simply accepting what mainstream media is offering. Writer Alexandra Ilyashov speaks to several industry insiders who either moved on from fashion media, or started projects and companies of their own.
FASHIONISTA
Writer Alicia Kennedy dives into how TikTok has changed the food media industry. Historically, food media has been dominated by chefs and food writers, often resulting in a one-dimensional, elitist lens on what ‘good’ food looks like. TikTok has provided a platform for regular people to share their love of food, challenging the traditional gatekeepers of the food media landscape as well as creating content and recipes that is more relatable and achievable for those engaging with it. Similar to other social media platforms, TikTok has given everyone a voice, which has led to a more diverse representation of food.
VOX
There are few brands who have been able to capture the zeitgeist of a particular generation. New York-based Aimé Leon Dore is one of the ones that has been able to keep up with culture. Founded by Teddy Santis in 2014, the brand has found the perfect sweet spot between luxury and streetwear. Its stores have become spaces where brand fans hangout and drink coffee, after purchasing one of the brand’s varsity jackets or souvenirs ranging from a 5-pack of sharpies to a Zippo lighter. Writer Jon Caramanica dives into the success of the brand and speaks to a range of Santis’ friends, collaborators and industry insiders.
THE NEW YORK TIMES
Media loves to box people in – especially women. In this interview with Suki Waterhouse – who recently started pursuing a career in music after a successful stint as an actress and model – it’s all too clear that many creatives feel they’re only allowed to choose on discipline to excel at. Luckily, Waterhouse decided to continue doing what she loves. Writer Emily Kirkpatrick speaks with the British actor, musician and model about her upbringing, her recently launched music career and her recent role in Daisy Jones & the Six.
SSENSE
For those who don’t know Ett Hem, it’s a bit of a Swedish icon. To call it a hotel wouldn’t really do it justice. Ett Hem is housed in three private houses in Stockholm, and is for those who are looking for a more intimate experience than a luxury hotel. Founder Jeanette Mix has recently finalized renovations and writer Aimee Farrell gets a first look inside the apartments, designed by Ilse Crawford.