An Unfiltered Conversation with The Row’s Mary-Kate and Ashley Olson
By Wim Langedijk for HURS
An Unfiltered Conversation with The Row’s Mary-Kate and Ashley Olson
HUR Reads is our definitive shortlist of the most prominent articles from around the web.
By HURS Team
1
The Very Stealthy Success of The Row
For a duo that’s known to minimize press and interviews, How To Spend It’s Jo Ellison managed to sit down with The Row’s Creative Directors Mary-Kate and Ashley Olson. The article dives into the success of the brand, speaking to various industry insiders about what has made the luxury brand resonate with consumers. Additionally Mary-Kate and Ashley touch on their way of working, why they’ve mostly distanced themselves from interviews and press and their relationship with The Row customers. A great read - especially for those who’ve been loyal fans of the brand.
HOW TO SPEND IT
Influencers have become an integral part of the culture as well as the commerce behind it. Writer Rebecca Jennings dives into the counter movement: definfluencing. The trend where influencers encourage people to buy less, started out on TikTok and slowly spread to other social media platforms. Jennings argues that we shouldn’t see the popularity of the trend as a shift away from consumerism, instead it has become a new monetization opportunity.
VOX
Those Kardashian brands? Emma and Jens Grede build them. The duo – both in business and in life – have created the blueprints that led to the success of Skims, Good American, Safely and most recently Kylie’s fashion brand Kly. The Cut’s Sangeeta Singh-Kurtz dives into how the Grede’s met, their road to success and how they’ve been able to built some of the most lucrative celebrity brands of the century.
THE CUT
Writer Sophie Gilbert sits down with director Emerald Fennell. Through her latest films ‘Promising Young Woman’ and now ‘Saltburn’, Fennel is telling the story of recent history through a new lens that seems to particularly speak to Millennials. Gilbert dives into Fennell’s career up until now, her unique way of telling stories and what has led to her success.
THE ATLANTIC
A great collection of stories by The New York Times on the African artists who are driving a cultural shift. The digital world has allowed for creatives across the African diaspora to connect, leading to a renaissance of the arts. Within this segment a selection of writers has profiled 12 creatives who are at the center of this global shift. From costume designer and two-time Oscar winner Ruth E. Carter to Congolese Chinese singer and model Zhong Feifei and novelist Nnedi Okorafor.