For Perfectly Imperfect Everyone's an Influencer
By Wim Langedijk for HURS
For Perfectly Imperfect Everyone's an Influencer
HUR Reads is our definitive shortlist of the most prominent articles from around the web.
By HURS Team
1
Can Everyone Be a Tastemaker?
A great deep dive on cult newsletter Perfectly Imperfect, who have just launched their take on a social media platform. Writer Joseph Bernstein dives into our obsession with tastemakers and recommendations, and how it’s led to the success of Perfectly Imperfect.
THE NEW YORK TIMES
Writer Tora Northman explores virality in fashion. As most consumers consume fashion through screens, the way designers are approaching cultural moments like shows and campaigns is changing. Northman dives into numerous recent fashion moments including Balenciaga’s show in LA and their collaboration with Erewhon, Coperni’s spray-on dress show with Bella Hadid as well as LOEWE Creative Director Jonathan Anderson’s ability to translate his designs into viral digital moments.
SSENSE
Known for its high-quality, natural ingredients and minimalist design, skincare brand Aesop quickly garnered a loyal following. In this piece, writer Jessica Beresford speaks with the brand’s co-founder Suzanne Santos. The two discuss her design philosophy, how Aesop has changed the way people think about beauty and the importance of pairing functionality and beauty.
HOW TO SPEND IT
The title of this article really says it all. Writer Maxwell Rabb asked 15 curators what topics and trends they think will lead in 2024. From the influence of the current sociopolitical climate to the impact technology has on the art world. Additionally, there’s an expectation for a growing emphasis on environmental and social justice, particularly by female and Indigenous artists. Overall, the curators expect the art world to be more political, experimental and socially conscious in 2024.
ARTSY
In the knowledge work era, our work is constantly changing. With it, intentionality in structuring your day has become increasingly important. Writer and author Cal Newport gives numerous examples of how to increase your productivity – from using a system of roles to time blocking. Well-being always comes first, but why not find a balance where you can have a bit of both?