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How Toteme Became the Fashion Success Story of our Time

By Wim Langedijk for HURS

How Toteme Became the Fashion Success Story of our Time


HUR Reads is our definitive shortlist of the most prominent articles from around the web.

By HURS Team

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1

Totally Toteme: The Swedish House Redefining Scandi Style

Louise Wise speaks with founders Elin Kling and Karl Lindman on the 10 year anniversary of their $100 million fashion brand Toteme. Known for products like the scarf-coat and T-Lock bag, Toteme has been able to build a loyal customer base of women who prefer a timeless approach to fashion at an accessible price point. 

HOW TO SPEND IT


2

Diamond Stingily and Arthur Jafa on Ego, Grief, and Dopamine

Artists Diamond Stingily and Arthur Jafa discuss their creative processes, identity, and the influence of ego and grief on their work. They explore the differences in how their art is received in Europe versus the U.S., the challenge of avoiding being boxed in by labels, and the impact of personal experiences, such as grief, on their creations. 

INTERVIEW MAGAZINE


3

Is Black Wine the New Orange?

Black wine - produced with red-fleshed teinturier grapes, is the current unique wine finding new wine fans within the market. Unlike typical red wine grapes that have white flesh and gain color from their skins during fermentation, teinturier grapes have naturally red flesh. This gives the wines their intense color and distinct characteristics. Becky Cooper discusses the history and cultivation of these grapes, as well as their impact on the wine industry and consumer preferences.

T MAGAZINE


4

The History of the ‘It Bag’—And Which One to Bet on Next

Nancy MacDonnell traces the history of the "It Bag," from Vogue editor Babe Paley's 1940s leather purse by Phelps to today's high-fashion, high-price status pieces like the Hermès Kelly and Fendi’s Baguette. These bags, often featured in editorial and social media publications and commanding prices in the thousands, remain in high demand regardless of economic conditions. The It Bag trend surged in the late 1990s, driven by the integration with pop culture and a shift away from formal wear, leading to the rise in popularity of iconic pieces like Chanel’s 2.55 and Dior’s Saddle, which have seen recent revivals. 

THE WALL STREET JOURNAL


5

Brittney Griner’s Joyful Next Chapter

Brittney Griner speaks with The Cut on her experiences as a professional basketball player and her engagement with social issues. Griner discusses her career, the challenges of being a prominent LGBTQ+ athlete, and her relationship with friend and fellow athlete Megan Rapinoe. She shares her views on her activism, advocating for equality and representation, and reflects on her journey and personal growth. The interview highlights Griner's perspective on sports, identity, and the importance of using her platform to drive positive change.

THE CUT