Dining Isn’t What It Used to Be
Dining Isn’t What It Used to Be
with Pip Lacey, Esra Muslu and Mursal Saiq
By HURS Team
We all have at least one fond memory of dining out. A first date, a celebration of a milestone, an evening out with close friends. But behind these memorable personal experiences through food, is a tough business that we don’t often talk about. Heavily affected by inflation, staff shortages and – last but not least – Covid, many restaurants in the $2.52 billion food service market have struggled to stay afloat. Additionally, the boom in casual dining brands has created an oversaturated market.
If you want to survive as a restaurant, serving great food is table stakes. Diners have plenty of options, and expectations are high. With a continuous stream of new restaurants to try at their fingertips, guests are looking for distinctive experiences. The decor, the menu, the overall atmosphere and where the produce comes from are all key to delivering that. And let’s be real, some diners are more interested in a restaurant’s Instagrammability and less so in the food that’s served while others enjoy getting nerdy about wines and locally sourced ingredients. But there’s another layer. Similarly to other brands within culture, consumers expect the restaurants they interact with to stand for something. They want to connect with the bigger vision and how that fits into the world. For all its downsides, this is where social media can bring something positive to the table. It allows restaurant businesses and chefs to foster a direct relationship with diners and to share their philosophy on their terms.
A time of turmoil can also be a time of opportunity and change, it’s about finding the right ingredients for building a long-term brand that resonates with people on a deeper level. And what’s a better way to connect than through a memorable meal?
We asked three industry chefs about their take on the changing restaurant industry, social media’s impact on the relationship with guests and the ingredients to building a successful restaurant business.