The Sound of Fashion
The Sound of Fashion
with Léna Daniel, Daniela Navarro, Béatrice Plunket and Claire Marie
By Anna Prudhomme
From Balenciaga’s curated playlists to SZA’s appointment as Creative Director at Vans, and Robyn’s exclusive soundtrack for Acne Studios’ Spring/Summer 2026 collection, the boundary between music and fashion has become increasingly porous. What used to serve merely as a backdrop to runway shows or as in-store ambiance has morphed into a central dimension of brand identity.
Today, music functions as a powerful emotional and narrative language through which fashion houses express their values, mood, and cultural positioning. Historically, the relationship between sound and style goes deep: from live string quartets accompanying early 20th-century first fashion show, to the collaborations of music icons, such as Daft Punk composing runway scores for houses like Louis Vuitton, Lady Gaga and Versace’s capsule collection, or producers like Mark Ronson working with Gucci to craft a unique sound-experience for the 2023 campaign.
In recent years, this trend has only accelerated: luxury brands are increasingly partnering with musicians whose creative practice extends beyond sound into visual culture, street aesthetics, and design. These collaborations captivate younger, culturally-engaged audiences, blur the lines between fashion, lifestyle and music, and redefine what “luxury” sounds like.
Behind this shift stand many women, music supervisors, DJs, composers, working at the crossroads of both industries. Their work helps shape the sonic identity of fashion: translating visual universes into soundscapes, infusing collections with emotional resonance, and forging immersive experiences that turn shows into multisensory performances, blurring the line between runway and concert, commerce and culture.
In this piece, we invited four women working at the intersection of music and fashion. Through their voices, we explore how sound becomes a tool for storytelling and identity, how they balance brand expectations with creative freedom, and navigate a field that continues to evolve in both scope and significance.
LÉNA DANIEL
Léna Daniel is a Paris based Art Buyer and Music Supervisor currently working at Louis Vuitton, a position she has held for the past two years. She brings nearly a decade of experience across communication, image and fashion. Alongside her work, she has developed a range of personal music-driven projects : from radio shows and podcasts to vinyl selections and curated musical moments hosted in various venues around Paris.
DANIELA NAVARRO
Daniela Navarro is a London-based project and office manager with over ten years of experience in the music and entertainment industry. She has managed artist schedules, coordinated tours and events, and supervised cross-team operations. She is now Label Coordinator at FAMM, where she oversees releases and projects for talents such as Jorja Smith, Maverick Sabre and ENNY.
BÉATRICE PLUNKET
Béatrice Plunket is a music curator and artistic director who creates playlists for fashion houses and galleries such as Isabel Marant, the Palais de Tokyo, and Rinse. As a DJ under the name Bé, she weaves sensual sets blending Guadeloupean heritage, childhood memories, and avant-garde sounds. Deeply influenced by the thought of Édouard Glissant, she brings different styles into dialogue to shape a vibrant « Tout-monde ».
CLAIRE MARIE
Claire Marie is a Paris and New York based DJ and Music Supervisor. Having grown up surrounded by sounds thanks to her concerto pianist father and an underground DJ brother, she honed her passion through a variety of influences. Projecting a stylish presence behind the booth, she has become one of fashion's go-to emcees, upping the music vibe for brands such as Chanel, Dior, and Louis Vuitton with her distinct blend of house, disco and electro.
CURATING MUSIC FOR FASHION TODAY
PERSONAL INTERPRETATION VS BRAND EXPECTATION
WHEN MUSIC TRANSFORMS A BRAND EXPERIENCE
FASHION’S STRONGEST SONIC IDENTITIES
ADVICE FOR YOUNG WOMEN ENTERING THE FIELD
